To further adapt the international group development strategies and brand development needs, Shandong Yinhe Rubber Group officially changed its name to Hixih Rubber Industry Group approved by State administration for Industry and Commerce on Jan 13 2009, short for Hixih Group as its English name HIXIH. The new corporate name in English and Chinese interpretation of the Hixih with hard work, hard-working struggle, and constantly challenge a higher Chinese good moral; the new logo system’s simple, concise design style, highlights Hixih Group to create an unlimited future business vision.

 　　 The new name, the new logo, the new starting point, the new journey indicate that we will create new brilliant future.