In order to promote the popularity of Pirelli in Chinese market, Pirelli got sponsor and name right of CSL for three years from 2009 to 2011.

　　 In the afternoon of March 20, Pirelli naming CSL press conference was held in Kunlun Hotel. The group chairman Mr. Niu Yishun, executive director Mr. Niu Teng, general manager of Pirelli Mr. Cattaneo, as well as other executives were presented there. In the conference, CEO of Pirelli China Baibei and general manager of the CSL Lv Feng jointly signed a three-year naming contract, from 2009 to 2011.

　　 Then Group Chairman Mr. Niu Yishun, general manager of Pirelli group Cattaneo, and some leaders of CSL and CFA with with a touch the sign showed that cooperation was formally initiated.