The afternoon of October 11, ‘Shandong 60 years 60 brands selection activities’ award ceremony was held at the Shandong News Hotel, a grand recognition of important influence on brands in new China of 60 years. Many leaders attended. For ‘innovation and development, high-growth’, Group won the honorary title of ‘60 years 60 brands of Shandong Province’, becoming the only enterprise in our city.
This activity as an important series of events for Shandong Province to celebrate the 60th anniversary of new China, from ‘Qilu Evening News’ joint co-sponsored by Shandong Institute of Management Science, aims to present the achievement made by Shandong enterprises.
In these 20 years, the Group is starting from nothing, from there to strong, constant growth and expansion, and has made remarkable brilliant performance, achieving an industry miracle. In the development process, the Group has always been the vision with the wisdom to grasp the opportunities, with a forward-thinking implementation of technical innovation, the concept of building a scientific elite team, with excellent products to capture market high ground, with the world's top 500 enterprises forging cooperation in the core of competitiveness, innovation and development of enterprises and high-speed growth, so that Hixih becomes an international rubber industry in China and a strong high-end brand. In the face of the international financial crisis sweeping the globe, with the leading development idea, deep technology accumulation and excellent ability to control the market, the Group achieved strong growth. 1-8 months in 2009, a total sales income of 10.55 billion yuan, up 156%; export 110 million U.S. dollars, an increase of 126%, ahead of 4 months to complete the sales income exceeding 10 billion goal.
The event received positive worldwide response, a total of 300 enterprises in the province to attend. Through the primaries, the network voting, the final rating, finalize the list of winners. With the development persisting in technological innovation, growing not forget the social responsibility, a strong rise in the face of adversity to achieve outstanding performance, Group has been ‘60 years 60 brands of Shandong Province’. The jury spoke highly of the Group and the community fully affirmed in this selection.
Together with the group also honored Haier Group, China Heavy Duty Truck, Hisense Group, Tsingtao Beer, Langchao Group and other well-known enterprises at home and abroad.