On Nov. 7th, 2009, with the title of ‘Shandong Merchant Brand, Shandong Merchant Character, Shandong Merchant Responsibility, Shandong Merchant Confidence’, the second session of Shandong Brand Culture Festival in Jinan opened grandly. In the opening ceremony, the selection results of Shandong 60 years 60 Shandong merchants was unveiled, and our Group Chairman Niu Yishun won the title.
This Shandong Brand Culture Festival was held by Shandong Institute of Management Science, Shandong Province Economic Association, Institute of Shandong Province Corporate Culture, and it was not only the highest level and the largest brand's annual event, but also the earliest cultural festival presented the concept of the brand and currently the most influential brands of domestic and cultural festivals.
Shandong 60 years 60 Shandong merchants selection of activities to celebrate the 60 anniversary of the PRC as a turning point, is intended to vigorously promote the Shandong merchants of pioneering and innovative spirit, widespread commercial brand Shandong honest character, enhanced by a new generation of Shandong national pride and cohesion. These 60 Shandong merchants have made an outstanding contribution in Shandong brand promotion and economic development of Shandong Province. Since the establishment of the Group, under the leadership of Chairman Niu, the Group realized supernormal leaps and bounds. Especially in the international financial crisis, a serious impact on the real economy background, Hixih Group is rising and showing superior dynamic. In 2009, Hixih Group completed the annual sales income exceeding 10 billion goal in advance four months, and held ‘The Same Song’, also sponsored Pirelli Super League which drew widespread attention at home and abroad. Meanwhile, the Chairman and Hixih Group have a good image of actively taking social responsibility which also received full recognition of the social parties.
The selection of Shandong 60 years 60 Shandong merchants brings leaders together of Haier Group, Langchao Group and other world-renowned business leaders. The competition is extremely competitive, through the network, SMS voting and a rigorous assessment of the Experts Group to determine the final winners list. With the outstanding achievements and good social image, our Chairman is the only honor entrepreneur of our city.