On December 4th at 19:35, 2009, Pirelli China Football Super League awards ceremony was held at the main studio of Shanghai Radio and Television Building, , formally unveiled this year's awards of Super League. As the title sponsor of Super League, Group Chairman Niu Yishun was invited to attend the awards ceremony.
As the highest level of Chinese football, China Football Super League year-end Awards Ceremony was the end of the year "finale plays." Dragon TV, Five Star Sports together with Beijing, Guangdong, Tianjin, Chongqing, Shenzhen and other television sports channel of the awards ceremony was broadcast live, Xinjiang, Inner Mongolia, Jiangsu, Guangxi, Hubei, Jiangxi, Shandong, and Liaoning TV Sports Channel over the same period in involved in broadcasting, and other well-known portals Sina also conducted a simultaneous presentation live broadcast, so it can be called super-scale in the history of the most grand awards ceremony. This not only represents a warming trend in Super League, the national authorities of the importance of the football, but also has kept football fans feel the passion and charm.
This Awards Ceremony was grand, warm and star-studded. At the festival site they revealed the best newcomer, best coach, best referee, best scorer, best player, in particular the contribution of the Year Award, and won the 09 season's Super League champion, two runners-up team for awards. Chairman Niu Yishun and Vice-Chairman of the Chinese Football Association Nan Yong represented the super-highest honor of "Vulcan Cup" to 09 season's Super League champion Beijing Guoan.
In 2009, Pirelli Company of Hixih Group has spent a lot sponsoring Super League for the beleaguered Chinese football, and this action made an outstanding contribution to the Chinese football cause. Since the beginning of the television, viewing trips, attendance and promotional activities, and in many aspects it has made significant progress, not only the largest number of the audience in history, but also the highest television ratings, so that people across the country could see the development efforts of Hixih Group Pirelli Super League and achieved positive results. Under the Pirelli Company of Hixih Group's full support, Super League is moving in a promising and bright direction.