"2009 Shandong elite list" as a public welfare activity aimed at fully reflect the Qilu earth spirit of the times emerged in the rich and influential man of the hour, on all fronts to promote their economic and social development of Shandong to create a brilliant performance, to  show their struggle, business strategy, decision-making wisdom and social contribution. The selection event in accordance with request of "carrying forward the spirit of Qilu, to spread model power", in the selection of candidates, give full consideration to Shandong Province in 2009, the center of the work of hot issues, as well as the industry representative and typical. The province's 17 cities and Development and Reform Commission, Economic and Trade Commission and the news media concentrated on the recommendation, the public voting and expert judges review committee to determine all the awards.

In 2009, Chairman Niu Yi-shun with his leading strategic thinking and excellent ability to control the market, led Hixih Group in the financial to keep double growth of the operation, to become a successful example of responding to the crisis; With a keen vision and bold action, spending huge sums sponsoring CSL for three consecutive years to the development of Chinese football; for thanking motherland and returning to the society, community organized "The Same Song" to celebrate the 20th anniversary of Hixih and the 60th anniversary of new China, cheers for Hixih and our motherland; With extraordinary courage and accurate commercial judgments, invited former U.S. President George W. Bush to participate in Hixih Group "2010 China and the Global Economy Top Talk" freely talking about the world situation and pointing out the global economy. Outstanding business contribution to enormous social repercussions and good business operations made Chairman frequently appear in the public and become known in the earth of Qilu, won the "2009 Shandong elite list", highly praised by the organizing committee, an became the winner in the fierce competition.

Together with the Chairman won the "2009 Top Ten Shandong elite" title also there is Olympic champion Wang Feng, Gold Horse best actor Huang Bo, football star a Su Maozhen nd other famous figures from various industries.