From 2005 Pirelli Tire Company built by Hixih Group and Pirelli Group, the brand of Pirelli was realized in China. Pirelli is a brand full of passion, its long “P” realized by all over the world, and its Chinese mark with long “P” is consistent in its international mark. This mark not only stands for Pirelli brand image, but also blends in Chinese element, active and impressive, to perfectly interpret the high-performance Pirelli tires brand identity. This Chinese mark can display its brand culture so that Pirelli can improve its marketing capacity in China.

Hixih Group Pirelli Company has many world-renowned high-performance tire products, including P6, P7, P Zero series, winter tire, etc., excellent not only in various European institutions and the authority the highest points of tire tests of the international media event, also spoke highly of China's media award: 2010 Pirelli in the "Motor Trend" magazine got "type tires promote brand" of "2010 China's auto market brand list”. In 2009 China Tire Industry Summit Forum, Pirelli high performance tire of Cinturato P7 won the highest honor of "2009 China's annual tire", another flagship P Zero was voted "2009 dynamic tire" prize.

Hixih Group Pirelli Company continually put the concept of green and low carbon into product development and production. Recently, Pirelli in our country announced the latest energy-saving truck and bus tires, low fuel consumption, high mileage and low noise, excellent performance can be refurbished and so it becomes the leading brand of the green tire in the market.

In addition, Hixih Group Pirelli Company is committed to arts and sports. About arts, calendar publishing has become an annual event by a global concern. About sports, Pirelli has been closely linked with the football, following in Europe as an international sponsor of Milan, in 2009 Pirelli signed a three-year "Chinese Football Super League" sponsorship agreement, which is now "Pirelli Chinese Football Super League." 3 days after this press conference, Pirelli will combine its strength to hold Pirelli CSL Summit: By learning from the successful experience of International Milan Italy soccer management advantages, to discuss the development of Chinese football.