In the past 20 years, Hixih group was became an international corporation with business of conveyor belts, tyre, electric power, bio-engineering ,metal product, international trade, capital operation and real estate under the right leadership and advanced management of Chairman Niu. He was good at seizing opportunities, realized cooperation with three top 500 companies, such as Pirelli, Goodyear, as well as Carlyle Group. He introduced international advanced management and advanced technology, created Hixih management mode. He paid great attention to technological innovation, increased technical investment, made the two main products rank top in the world market. Undertook responsibility positively, created new rural reconstruction pattern with united of village and enterprise, set up Hixih charitable fund of 30000000 to repay society.

In 2009, facing with financial crisis, Chairman Niu lead the enterprise meet challenges, realized the goal of sales revenue achieved 10,000,000,000 CNY four months ahead of the schedule. At the same time, the Group held Top Talk, the Same Song, sponsor CSL, held new product launch conference in the Great Hall of the People, accelerated the development of the company, made outstanding contributions to the society.

The selection of outstanding entrepreneur was held according to the request of provincial Party committee and provincial government, the purpose was to commend the excellent entrepreneur who made the outstanding contributions in our province social economy construction and reform. It was the highest honor of the entrepreneurs in Shandong Province.