Hixih Rubber Industry Group (formerly Yinhe Rubber & Plastic Group) was founded in 1989,in last 20 years, Niu Yi shun ，the founder of Hua Qin Group ,led the team and firmly established the high end, high quality and high efficient development concept, vigorously implemented the ‘innovation-driven and attracting large and strong’ development strategy, actively advanced into the fields of capital operation and real estate development, and gradually developed into a international group in which the rubber industry as the leading field while combining manufacture, service, electricity production, real estate development, health care, capital operation from a small factory, and has become the world's largest, most technologically advanced conveyor belt and top tire manufacturers, has been selected into the Top- 500 Chinese enterprises successively. Sales revenue surpassed 10 billion and 20 billion respectively in 2009 and 2011. Hixih Group has won ‘the first national resource-saving and environment-friendly pilot enterprise’, ‘China's best innovation demonstration enterprise’, ‘recycling economy demonstration enterprise of Shandong Province’, ‘abide by contracts and keep words enterprise’, ‘top-ten outstanding social responsibility enterprises in Shandong Province’, ‘the hometown of Confucius and Mencius Charity Award - the most charity donation units’, ‘excellent society responsibility enterprise in Shandong Province’ and more than 60 honorary titles.
In 2007, Niu Teng hold the post of Hixih Group Executive Director, took over as Group Chairman in June this year. As the main person in charge of the Group , Niu Teng comrade further emancipated mind, to make progress vitality, bold vision and courage and pioneering spirit, and accelerate the development of entrepreneurial passion, planning the construction of one hundred billion park grand blueprint to promote the enterprise to a new step of fast break and sustainable development. Especially in the face of continuing global economic downturn, Niu Teng adhered to attracting large and strong global vision to implementation of international strategy, competition winning technology innovation spirit to seize the commanding heights, driven in large projects of the development of the concept of the expansion of enterprise scale, always stand bit high-end projects, based on the high quality and focus on innovation, focus on the efficient development plan, out of a high-end leads, innovation-driven, technology support, new green cycle path, achieved impressive performance of contrarian growth. As of the end of November 2012, Hixih Group sales revenue exceeded 300 billion yuan in advance.
Development endless, endeavour never stops. Niu Teng comrade did not satisfy with the achievements and turn sights on new and higher goals. Utilize new concept, great courage and insight and motivation, taking full advantage of the joint venture with three of the world's 500 enterprise, actively planning a new path of development , innovative introduction of the project and the development of the park mode, start a Hixih Group Italian industrial city with high standard with total investment of 30 billion yuan. Currently, a total investment of 80 billion yuan of 50 tons of special steel wire rope, the two major projects of 100,000 sets of high-end engineering tires, as the first projects to stay in Industrial City has started foundation. The annual sales income will newly increased 300 billion yuan with profits of 30 billion yuan, bing about more than 3500 new jobs after completing the project and lay a solid foundation to accelerate the construction of one hundred billion yuan District.
As an exemplary of studying and practicing the scientific concept of development, Niu Teng also is an excellent entrepreneur representative in the the process of accelerating construction of the industri