In the morning of February 3rd, the celebration ceremony for strategic cooperation between Hixih Group and Continental was held to promote development of the joint venture and create the world's leading high-end engineering rubber production base.
As the prominent representatives of the field of engineering rubber of China and Germany, both Hixih group and Continental have a wide influence in the global field of engineering rubber. Hixih group has rich experience and perfect network in Chinese market, and Continental has solid strength and advanced technology. This cooperation is conducive to improve the technical strength of Hixih group and the status in the field of global engineering rubber, and accelerate Continental’s strategy layout in the Chinese market.
Hixih Group Chairman Niu Tang said at the ceremony, that at present, China's economy runs into "the new normal" by the "old normal" and "abnormal". Conform to the trend of development, economic and social will return to entities, enterprises will return to the product itself. This strategic cooperation with Continental is to re-value the manufacture of industrial products, strengthen the leading advantage in the field of high-end engineering rubber, and jointly promote the development of the industry and technology progress. Next, we will fully support Continental’s development in China and Hixih. Through the joint effort and our close cooperation, to further improve the joint venture’s competitive advantage and seize more market share, and create more value for customers around the world and our investors.
ContiTech CEO of Continental Hans said, through the strategic cooperation with Hixih group, ContiTech’s conveyor belt, fluid technology and transmission system  and other business units would obtain competitive advantage, the business areas and the final customer business would significantly expanding, so that the sales share( not the original vehicle equipment) would rise sharply.
Continental China District CEO Dr. Ralf Cramer said, since 1994, Continental has continued to invest, expand and explore in Chinese market, and Chinese market is the most powerful engine of growth of Continental. This cooperation would further enhance Continental’s ability and status in Chinese industry market.
Yanzhou District Party committee Secretary Zhang Yuhua expressed his congratulations on the successful cooperation and the establishment of joint venture. He pointed out that, Hixih group is the key "trillion industrial park" enterprise, with strong competitiveness and influence in the global market. This cooperation is the fruitful result of Hixih group to speed up internationalization strategy and another bright spot of opening up of Yanzhou. Yanzhou government would continuously support the development of enterprise.
Yanzhou District vice Secretary and Mayor Dong Bo, Hixih Party Secretary Niu Yishun, the main person in charge of Yanzhou district government and relevant departments, executives and staff representatives of Hixih and Continental and journalists from more than 20 national news media attended ceremony.
Continental is one of the world Top-500 enterprises, founded in 1871, is a leading global automotive supplier. Sales revenue of 2014 was E34.5billion, with 190000 employees worldwide, more than 300 production bases all over 49 countries and regions. ContiTech division of Continental is the leading global supplier of engineering rubber and plastic technology, professionally engaged in the production and R & D of conveyor belt, transmission belt, air spring, fluid conveying technology and