In the morning of June 14th, Jiang Yikang, Secretary of the CPC Shandong Provincial Committee visited Hixih Group for Roadone Tire project, accompanied by Lei Jianguo, Secretary- general of the CPC Shandong Provincial Committee, Ma Pingchang, Secretary of Jining Municipal Party Committee, Director of Jining Standing Committee of People's Congress, Liu Chengwen, Member of the Standing Committee and the Secretary-General, Zhang Yuhua, Secretary of Party committee of Yanzhou district. Hixih Party secretary Niu Yishun and Chairman Niu Teng hosted Jiang Yikang and the group.
Roadone is a joint investment project by Hixih Group and Pirelli Group. With the most advanced technology and production equipment, "safe, durable and powerful" concept was put forward to produce mid- to high-end tires, which is more suitable for the Chinese market. Roadone Tire represents the highest level of domestic high-end industrial tire and the development trend of tire industry. The project started in March 2014, and it has been invested for 3 billion yuan. The first-stage project has been completed currently, and it is now in trial production.
In the production site of Roadone Tire, the party secretary Niu Yishun introduced the business development and project construction of Hixih Group. In recent years, Hixih Group adheres to high-end, high-quality and high-efficient development direction, actively brings in foreign investment, and absorbs international advanced technology to create our own brands. Hixih Group achieved rising in economic downturn and the paid taxes for four consecutive years increased by more than 60 %. We invested heavily in Roadone Tire projects, aiming at bringing opportunities to achieve greater development, by means of financial, technical advantages of strategic cooperation with Fortune 500 and domestic structural adjustment.
During the visit, chairman Niu Teng introduced production research and development, equipment installation, brand planning, marketing promotion and other specific conditions of Roadone Tire project. The safe, high-quality, durable tire will seize the market rapidly. With the shortest possible time, Roadone will be the first well-known Chinese tire brand with both international brand technology and local superiority.
Jiang Yikang highly commended the development ideas and achievements of Hixih Group. He indicated that, the economic downturn would bring difficulties and challenges to business development, but would also speed up the market readjustment and accelerate the development and expansion of high-quality companies. In this situation, Hixih Group with positive action, in-depth market research, users’ demand research, launched a high cost-effective tire products-Roadone Tire for domestic users and opened up new prospects for enterprise development. Hope Hixih Group could make more progress, continue to adhere to opening development and innovative development, make new achievements in the high-end, diversified and international development continuously, and strive to make new greater contributions for economic and social development of Shandong Province.