In the afternoon of December 3rd, ICBC Shandong branch senior executives training course entrepreneur forum visit Hixih, invited Hixih Party secretary Niu Yishun to give lecture. ICBC Shandong branch Party sectary, bank president Dai Chunlin, more than 80 branch bank president from 17 cities also attended the lecture.
Niu Yishun introduced Hixih development history and personal venture history. Since establishment, Hixih has been adhered the High-end, High-quality and High-efficient development direction, and followed innovation-driven, opening up-driven and large project driven as the development strategy. Hixih had become an International, diversified and innovation-oriented enterprise group leading in rubber industry and also involved in electricity generate, new energy, metal products, bio-engineering, real estate development, health care, capital operation and etc.
During development, Hixih built joint ventures with world’s fortune 500 company including Pirelli from Italy, Continental from Germany and Bekaert from Belgium. Developed an exclusive philosophy as improve itself using outside reinforcement, fission by opening up and exchange development using shareholdings. Hixih always insist on stable operation, furthest avoid risk. All projects must accord with national industry policy and future economic development direction. We not only pursue large scale, but also more powerful, refined, longer;  Hixih always stick to shareable development, established extensive interests sharing mechanism to share company development achievements and bonus with all staff.
Looked back the 43 years venture history, especially the 27 years industry manufacture experience, Niu Yishun said, success come from CCP’s opening-up policy, from hard work of management team and all staff. The most proud thing is not only established Hixih group, but also set up a vast development platform for all the staff to fully exploit talent and realize dream, and for all partners to obtain further development.   
Niu Yishun sent his gratitude to ICBC for their support for many years. Next, they would continue to mutual option, mutual support and mutual trust to deepen cooperation with ICBC, establish good relationship between bank and enterprise as a family, mutual benefit and joint development, hoped ICBC could offer better environment for company’s development.
An interaction was after the forum, Niu Yishun offered detailed answers for bank and enterprise cooperation, rubber industry future development and other aspects.
All participants showed that secretary Niu’s speech impressed them a lot, and they also fully appreciate Mr. Niu’s look-ahead vision and broad mind during venture history, perfect certainly Hixih’s High-end, High-quality and High-efficient development direction and powerful combination development mode. Next, ICBC Shandong branch would support Hixih as before and help Hixih realize better, fast and greater development.