On January 6th, 2017annual Roadone tyre national agents conference held in Hixih. More than 70 agents from all over the country, motorcade service provider and representatives of main engine plant, trailer factory attended the conference to review works of 2016 and arrange the development goals, key planning and marketing initiatives of 2017. The conference aims to mobilize and unify the whole Hixih group and general agents to jointly create a better future of Roadone.
The meeting stressed that 2017 is the beginning of Roadone tyre, all the advantages of Hixih group would be integrated to promote Roadone tyre and become the brand as leading brand of in China.
Hixih Party secretary NiuYiShun introduced Hixih development history and tyre business development situation in the meeting. Founded in 2003, Roadone tyre brand into the market both in home and abroad in 2004, cooperated with Italy pirelli group in 2005, through many years cooperation, absorbed advanced tyre development manufacturing technology and accumulated rich market experience. International tyre brand don’t acclimate Chinese market, while the domestic brands lack of technology, in order to solve the situation, Hixih group invested Tongli tyre Co., Ltd in 2014, Roadone brand came out again. Since entered the market in 2015, Tongli has established a sales network all over the country except Qinghai, Tibet, has set up partnership with more than 10 domestic automobile companies and logistics express companies, initially formed a relatively perfect marketing system, and laid a solid foundation for further development.
Facing the new situation and challenge of tyre market, Hixih group will adapt to market development, integrate marketing team, adjust organization structure, improve marketing personnel, put emphasis on replacement, supporting and export to build nationwide marketing network; Carefully study market trend and launch more innovative products to meet customer demand; To build the whole process of quality control system, improve product quality; Increase marketing information investment, expand Roadone tyre brand awareness and influence and set up good reputation of high quality, high performance, high cost performance.
Next, Hixih group will firmly establish marketing concept of market-oriented and customer centric, comprehensively support agent and listen to their opinions and suggestions to build the household relationship between manufacturer and agent, realize mutual benefit and common development. Hoped that both sides would be hand in glove to facing the market opportunities and challenges, to seize market share and become Roadone as first-line brand tyre in China as soon as possible.
During the meeting, Hixih Party secretary NiuYiShun granted outstanding contribution award and outstanding agents awards for 2016, and issued the authorization letter for attendants. Head of the sales, marketing, research and development, compensation and other departments in detail introduced the marketing planning, business policy, product research and development, compensation policy and so on. Hebei Qian’an Hongda industry &trade Co., Ltd, Kunming Luanlin Trade Co., Ltd offered speeches as agent representatives, they said they would grow together with Tongli and create a better tomorrow together!
During the meeting, the agents visited Roadone tyre plant and other plants. Through visiting, they had a more  comprehensive and in-depth understanding to Hixih and Tongli, further established their confidence and determination to have long-term cooperation with Roadone tyres.