Jining News from Shandong News Network (Reporter Li Min)

Hixih Group, in the serious impact of this current financial crisis, actively adjusted their thinking, added investments, with unconventional ideas and strong measures to ensure sales revenue growth. Jan.-Aug. exports reached 104.3 million U.S. dollars, up 126%, sales revenue 10.6 billion, ahead of 4 months to complete enterprise ‘sales income over 10 billion this year’ target; expected to break the 170 million U.S. dollars in a year.

‘In the future two years, we will invest 8.0 billion, and six large projects, and strive to reach over 20 billion of sales income in 2011, creating the world's largest rubber industry base and a world-renowned multinational enterprise.’ In this morning, Hixih Group Chairman Niu Yishun said: this year is Hixih Group 20th anniversary, through the 20 years rapid development, and it has developed into a science and technology R & D, production and operation of automobile tires and industrial conveyor belt based, set power, bio-engineering, international trade, capital operations in one large-scale enterprise group, and has become Asia's largest conveyor belt manufacturer and the most important rubber industry production base.
Open up to thrive the enterprise, contrarian on the new investment. Hixih Group, takes the ‘open up to thrive the enterprise’ as the company's most important development strategy, and successfully created powerful alliances with multinational corporations, and dares to change stock right for the development of the ‘Hixih Model’. From this year, Hixih Group seized the golden age of the current projects and focused on new projects and large projects, actively cooperated with the world-renowned enterprises, especially the world's top 500 enterprises. At present, the Group invested 2 billion yuan for high-strength conveyor belt project, 2 billion yuan 6 million units in passenger car tire project, and the first term 10 billion yuan steel wire rope project under construction; 2 billion yuan in a joint venture with the Italian Pirelli annual output of 100,000 tons of steel cord, 1 billion with the U.S. Goodyear rubber high-pressure projects under preparation; negotiation with another top 500 companies in the world on the steel wire rope project, and the United States Goodyear automobile exhaust processor project.
Take advanced concept as the guide and high-tech as support. With the favorable opportunities as a joint venture the world's top 500 companies and the introduction of foreign capital, Hixih Group focused on the introduction of foreign advanced production technology and management experience. Based on the investment of tens of millions in conveyor belt R & D center, this year Pirelli will also invest 140 million U.S. dollars building the world's most advanced new tire products development and research center, gradually move two enterprises R & D centers of the world's top 500 into China, into Hixih,