From 2011 to 2013 Pirelli Tire Company will provide 6 types of tires for all F1 teams: four kinds of dry tires, one kind of rain tires and a kind of neutral tires.
Pirelli - as this year (2010) GP3-F1 World Championship sole supplier of tires - from 2011 will also provide tires for the GP2 championship, the most prestigious single racing championships worldwide exclusive tire supplier.
The Company, based in Milan, has appeared in the World Rally Championship, World Superbike Championship, the North American Rolex Sports Car Series, the World Cross Country Championships and several other national car and bike championships.
(Milan, June 23, 2010) - Pirelli in 2011-2013 three-year period will provide tires for the Formula One World Championship.
FIA, FOTA team and FOM on behalf of the F1 Italian company based on this specific proposals, Pirelli has chosen as their sole supplier, to ensure the world's leading technology and control stability.
According to the latest requirements of FIA Formula One racing, the new contract ensures that Pirelli will in the season provide six different types of tires: four kinds of dry tires, one kind of rain tires and a kind of neutral tires.
The current economic environment practically guides all the team's collaborative approach, to ensure a fair sharing due to manufacturing and logistics costs.
Pirelli is also proud to announce that its three-year period from 2011 to 2013 recognized as a stepping stone to Formula One - GP2 World Series, to provide tires.
This year, in addition to other racing activities, Pirelli has also recently participated in the highest levels of single racing, including from this year, signed a supply agreement GP3 series tires. Thus, from 2011, Pirelli will become the world's most prestigious race of all the exclusive supplier of tournament.
Pirelli has become the exclusive tire supplier of F1, at the same time, Pirelli has planed to increase investment in the transmission business, to fully utilize the resources and budget to become more well-known.
These plans will mainly serve to support Pirelli to increase influence in emerging markets, such as: Latin America, the Middle East and Asia Pacific, which are often the region host of Formula One racing.
Therefore, the cooperation with the Formula One race will be success of Pirelli brand, to help in the field of business and industry to achieve expansion, and does not undermine the company's long-term financial strategy.
Through the extensive media attention to F1, with the Pirelli's core business activities of the development plan, they ensure visibility in the world, and this is the brand to maximize the unique opportunities for return on investment.